GERMANY – Symrise, a global leader in flavor and fragrance innovation, has unveiled Symvision AI, a cutting-edge trend prediction tool aimed at empowering food and beverage manufacturers to stay ahead of evolving consumer demands.
Leveraging advanced artificial intelligence and a proprietary data structure, the tool promises to decode flavor, ingredient, and claim trends across markets and product categories.
“Consumer taste preferences change over time. Symvision AI allows us to anticipate these changes and predict trends for flavors, ingredients, and claims,” said Leif Jago, Global Marketing Manager for Food & Beverage at Symrise. “It enables us to deliver consumer-preferred taste, nutrition, and health solutions for food and beverage innovations at the right time and in the right place.”
Data-driven approach to innovation
The development of Symvision AI reflects the growing need for accurate and timely market insights in the fast-paced food and beverage sector.
Symrise has designed the tool to analyze internal, external, and historical data sources, tracking reliable data throughout a trend’s lifecycle.
From early social media signals to product launches, Symvision AI continuously enriches its database with proprietary research to provide actionable insights.
“Several factors make our tool unique,” explained Dr. Dariah Lutsch, Research Manager, Global Sensory & Consumer Insights Food & Beverage at Symrise.
“It uses a proprietary multisource data structure that is processed by advanced AI such as machine and deep learning models. We will continuously improve and enrich Symvision AI with more data points and features to deliver greater benefits to our customers.”
The tool utilizes machine learning algorithms to decode global trends, analyzing how they move across different regions and product categories.
In addition to identifying trends, it evaluates the emotional and functional needs addressed by specific flavor tonalities, enabling manufacturers to tailor their offerings to consumer preferences.
Meeting the demands of a dynamic market
The food and beverage industry faces constant challenges in keeping up with shifting consumer preferences.
From plant-based diets to functional beverages, trends are evolving rapidly, driven by health-conscious and digitally savvy consumers.
In 2023 alone, global spending on food innovation technologies exceeded US$19 billion, highlighting the critical role of data-driven solutions like Symvision AI in guiding product development.
Symrise’s tool is not the only one in the trend prediction space. Competitors like IBM’s Watson and Ingredion’s Clean Label Insights Solutions have similarly sought to harness AI to decode market shifts.
However, Symvision AI’s unique combination of multisource data and proprietary research sets it apart in terms of accuracy and actionable insights.
Insights that drive global innovation
Symvision AI not only predicts trends but also helps manufacturers understand their implications on specific markets and categories.
By connecting taste tonalities with consumer emotions, the tool enables brands to innovate with precision, ensuring products resonate with evolving consumer needs.
“Symvision AI acts as a fantastic enabler for our business,” said Dr. Conor Delahunty, VP of Global Sensory & Consumer Insights at Symrise Food & Beverage.
“It connects multiple sources of market and consumer data, determining how they relate over time and across categories. This capability ensures we deliver new developments that are not only relevant but also future-proof.”
