MOROCCO – Imperium Holding, a global leader in luxury tea production and packaging, has secured a joint investment of €25 million (US$26.3M) from Proparco, the Danish Investment Fund for Developing Countries (IFU), and Si Advisers LLP (Si).
This funding aims to support the company’s growth strategy while advancing social and environmental sustainability.
Founded in 1979, Imperium Holding has established itself as a key player in the premium tea market, supplying luxury brands across five continents.
The investment will reinforce its subsidiary, SITI, renowned for its eco-friendly and innovative stitched tea bag production. SITI’s integration of manual and automated production processes provides scalable solutions that meet the increasing demand for sustainable packaging.
Socio-economic and environmental impact
Imperium Holding employs over 1,200 people in Morocco and plans to create an additional 933 jobs as part of its expansion, boosting local economic development.
The investment aligns with Proparco’s 2023-2027 strategic goals of building resilient economies and reducing social inequality.
Additionally, the partnership aims to enhance governance standards within the company, including promoting gender diversity in leadership roles.
“Supporting Imperium Holding’s expansion allows us to further advance key goals in sustainable economic development, environmental impact, and social inclusion,” said Frédérique Masi, Regional Director for North Africa at Proparco.
IFU’s Investment Manager, Youssef Shelbaya, emphasized the dual benefits of commercial returns and developmental impact, highlighting the company’s leadership in an attractive niche within the tea sector.
Strengthening market leadership
With the new funding, Imperium Holding plans to double its production capacity and deepen its integration strategy to continue providing flexible, sustainable tea packaging solutions.
This growth is expected to strengthen its position as a preferred partner for premium tea brands seeking distinctive packaging options in a competitive global market.
The collaboration also highlights a commitment to long-term, responsible practices that benefit both the company and the wider community.
“This investment allows us to further our integration strategy and expand production capabilities, offering our clients sustainable solutions that provide a competitive edge,” stated the company’s management.
