UK – Carlsberg Britvic has introduced two new flavors to its Pepsi Zero Sugar range—Strawberries ‘N’ Cream and Cream Soda—as the company seeks to capitalize on the increasing consumer preference for flavored cola.
The new variants, part of the Pepsi Treats collection, have been rolled out at select grocery stores and are expected to reach restaurant and convenience outlets later in the year.
The flavored cola market has been expanding at a pace three times faster than traditional unflavoured cola, particularly appealing to younger consumers.
In response to this trend, Pepsi has continued diversifying its offerings, following recent launches such as Pepsi Electric and Pepsi Max Mango.
The latest additions are designed to attract Gen Z shoppers, who are increasingly drawn to unique and indulgent beverage options.
Ben Parker, Vice President of Commercial Off-Trade at Carlsberg Britvic, highlighted the strategic intent behind the launch.
“This latest launch is an exciting and bold step into the indulgence space and is designed with Gen Z flavor lovers in mind,” Parker stated.
“The treat-inspired flavors will entice shoppers with a new experience and help increase sales in a highly competitive category. We’ll be working with retailers to help make the launch a success, with the aim of increasing footfall and sales.”
To support the rollout, Carlsberg Britvic has implemented a promotional strategy that includes point-of-sale materials and free case promotions to enhance visibility and consumer engagement.
The new Pepsi Zero Sugar Treats range will be available in multiple formats, including 500ml price-marked and plain bottles, multipacks of eight 330ml cans, and a 1.5-litre bottle for the Strawberries ‘N’ Cream variant.
Carlsberg Britvic, a joint venture established in January 2025, continues to strengthen its presence in the soft drinks market with innovative offerings.
As the demand for flavoured beverages grows, the company aims to leverage Pepsi’s brand recognition and distinct taste profiles to attract a wider consumer base.
