Nestlé unveils versatile Nescafé classic range for hot and cold coffee drinks

EUROPE – Nestlé has launched a new line of soluble coffee under its Nescafé Classic brand, offering two natural flavors—caramel and hazelnut—that are designed for both hot and cold consumption. 

The innovative soluble coffee dissolves seamlessly in both hot and cold water, giving consumers the flexibility to enjoy their coffee in any season or format. Currently available in Central and Eastern Europe, the range adds to Nestlé’s growing portfolio of coffee innovations.

“We’re thrilled to introduce our new range of versatile flavored Nescafé soluble coffee, which is perfect for both hot and iced coffee beverages. By combining natural flavors with a smooth coffee base, we offer coffee drinkers new taste experiences while ensuring the same iconic quality,” Damien Tissot, Head of Nestlé R&D for Coffee, shared his excitement about the launch.

This launch caters to the growing trend of customizable coffee experiences, allowing consumers to enjoy their coffee hot or cold, with or without milk or dairy alternatives. The flavors are crafted with natural flavorings and contain no added sugar, ensuring a smooth and balanced taste in every cup.

“Cold and flavored coffee are particularly popular among younger consumers. This product is a step forward in delivering coffee innovations that appeal to the next generation of coffee drinkers,” Axel Touzet, Head of Nestlé’s Coffee Strategic Business Unit, noted the importance of responding to evolving consumer preferences.

The Nescafé Classic flavored soluble coffee range builds on Nestlé’s continued commitment to coffee innovation. 

Earlier this year, the company introduced Nescafé Espresso Concentrate, which allows consumers to easily create barista-style iced coffee at home. 

Additionally, Nescafé’s cold coffee journey began in 2023 with the launch of Nescafé Ice Roast, a soluble coffee designed specifically for cold water and ice preparations.

With this new product, Nestlé continues to adapt to changing consumer tastes and preferences, offering more options for those seeking both convenience and quality in their coffee routines.